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January 15, 2024
newsThe IPSA shop “IPSA Play Lab” in a metaverse space, for which Aoshi Kudo handled direction
and design, has opened.
December 11, 2023
newsAoshi Kudo’s packaging design for “L’HOMME ADERANS,” a premium hair and scalp care
brand, won the BRONZE AWARD 2023 at the Pentawards, an international packaging design
competition.
November 21, 2023
newsThe limited-edition bottle “Multicolor Happiness” of IPSA’s “The Time Reset Aqua” was
launched on November 7. Keiko Hirano managed its coloring and visual direction, and Aoshi Kudo
handled its concept, wording and product design.
November 18, 2023
newsIPSA’s “BOUNCE INTENSE CREAM,” for which Aoshi Kudo designed packaging was launched
on October 17.
November 2, 2023
workThe 2024 edition of the desk calendar “wave motion”, designed by Keiko Hirano, is available
at the e-commerce site and select retail stores.
July 27, 2023
newsCDL ran advertisements of CDL and ICS in the yearbook of the Japan Graphic Design
Association Inc. (JAGDA), a Public Interest Incorporated Association (published on July 25, 2023).
July 13, 2023
news2023 Chofu International Music Festival, for which Keiko Hirano designed its symbol mark,
logo type and emblem, and acts as a communication advisor, was held.

Date: Saturday, June 24 – July 2, 2023
Venues: Chofu City Green Hall Large and Small Halls; Chofu City Sengawa Theatre, Jindaiji Temple,
and others
Executive Producer: Masato Suzuki
Associate Producer: Yui Morishita
Communication Advisor: Keiko Hirano
Supervision: Masaaki Suzuki
Organizer: Foundation for the promotion of Chofu city’s culture and community
Management: Bach Collegium Japan Limited Company
June 30, 2023
newsThree public conversations with Atsuki Kikuchi, Keiko Hirano, and a guest have been uploaded
to YouTube. The conversations were held during the exhibition “Atsuki Kikuchi: An idea that looks like a
starting point is often found later in the process,” which Keiko Hirano planned and organized, and was
held at the Matsuya Ginza Design Gallery 1953.

 • Vol. 1: Atsuki Kikuchi + Yoshiaki Irobe + Keiko Hirano
 
 https://youtu.be/6jMajZ_sc2Y
 • Vol. 2: Atsuki Kikuchi + Aoshi Kudo + Keiko Hirano
 
 https://youtu.be/D8lDs7K69Dc
 • Vol. 3: Atsuki Kikuchi + Shunji Yamanaka + Keiko Hirano
 
 https://youtu.be/-8qwv70g4Y8
June 23, 2023
news“Japanese Graphic Design” (in English) featuring Keiko Hirano’s representative works has
been published. Hirano wrote the preface for the book.
April 17, 2023
newsAn exhibition titled “Atsuki Kikuchi: An idea that looks like a starting point is often found
later in the process” which Keiko Hirano planned and organized, will be held at the Matsuya Ginza
Design Gallery 1953.
During the exhibition period, there will be three public conversations with Atsuki Kikuchi, Keiko Hirano,
and a guest:
 • Vol. 1: Atsuki Kikuchi + Yoshiaki Irobe + Keiko Hirano
 • Vol. 2: Atsuki Kikuchi + Aoshi Kudo + Keiko Hirano
 • Vol. 3: Atsuki Kikuchi + Shunji Yamanaka + Keiko Hirano

Details are as follows:
The 783rd Design Gallery 1953 Exhibition “Atsuki Kikuchi: An idea that looks like a starting point is
often found later in the process”
○ Exhibition Period: Thursday, April 20, 2023 - Monday, June 12,
2023,
10:00 a.m. to 8:00 p.m. (Last day closes at 5:00 p.m.),
Free admission
○ Venue: Matsuya Ginza 7th floor Design Gallery 1953
3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan
○ Organizer: Japan Design Committee
○ Exhibition Manager: Keiko Hirano
April 4, 2023
newsThe limited edition bottle of IPSA's "The Time Reset Aqua" designed by Aoshi Kudo was
released on April 4.
newsThe 782nd Design Gallery 1953 Exhibition "My Favorite Design 2023” showcases products
selected by Keiko Hirano at the Matsuya Ginza Design Gallery 1953.

Details are as follows:
The 782nd Design Gallery 1953 Exhibition "My Favorite Design 2023"
○ Exhibition Period: Wednesday, February 22, 2023 - Monday,
April 17, 2023,
10:00 a.m. to 8:00 p.m. (Last day closes at 5:00 p.m.),
Free admission
○ Venue: Matsuya Ginza 7th floor Design Gallery 1953
3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan
○ Organizer: Japan Design Committee
○ Participants: Japan Design Committee members
February 27, 2023
newsWWD JAPAN featured IPSA "The Time Reset Aqua” designed by Aoshi Kudo as the number
one of the top 10 products on in the second half of 2022 in the department store category.
December 22, 2022
newsIPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
for the second half of 2022” #1 position in skin care in the department stores, semi-self-shops and
e-commerce categories.
November 19, 2022
newsAn e-commerce site was launched for the desktop calendar “wave motion” designed by
Keiko Hirano.
newsCDL’s ad is running in the November 1, 2022 issue of AXIS, a design magazine.
October 27, 2022
workThe 2023 edition of the desktop calendar “wave motion” is now available at select retailers.
October 12, 2022
news2022 NIIGATA ADC DESIGN AWARD, for which Keiko Hirano is a chairperson of the judging
committee, is being held.
Please see below for details:

○ Judging Committee Meeting: Saturday, October 22, 2022
Doors open at 9:30 Free Admission
○ Location: Niigata Shimin Plaza, 6-866 Nishibori, Chuo-ku,
Niigata
○ Live Streaming: Visit the Niigata ACD website
July 29, 2022
NewsThe highest quality hair and scalp care brand “L’HOMME ADERANS” designed by Aoshi Kudo
was launched on July 15.
July 19, 2022
News“IPSA Eco Bag” designed by Keiko Hirano was released on July 7. It is a uniquely designed
2-way bag with a large shoulder bag and a small bag that imitates an IPSA paper bag. It is made from
environmentally friendly recycled materials.
June 24, 2022
NewsIPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
for the first half of 2022” #1 position in skin care in the department stores, semi-self-shops and
e-commerce categories.
In the Men’s Cosmetics Category, “Shiseido Men Hydrating Lotion” ranked total #1 position in skin
care in the department store and semi-self-shop categories.
February 3, 2022
NewsAoshi Kudo’s lecture is available starting on January 21 on The Online Lecture Series “Brain
Creative Library” (In Japanese).
February 2, 2022
WorkThe Shiseido Professional IG features a visual that Aoshi Kudo worked on as Art Director,
celebrating 100 years of the Shiseido Haircare Business.

100 Styles with 100 Beauty Creators

SHISEIDO PROFESSIONAL: Beauty Innovator: 〈Corporate Visual〉
2010
Art Director: Aoshi Kudo
Hair & Makeup: Tadashi Harada
Photo: Kei Ogata
Stylist: Yoshimi Shirai
Model: Kaoru Hidaka
Production: CDL
December 15, 2021
NewsKeiko Hirano’s pop-up accessory shop “KHS” opens from 12/15/2021 - 1/11/2022 at
Matsuya Ginza’s design collection corner.
October 5, 2021
NewsAoshi Kudo’s packaging design for “IPSA ME” won the SILVER AWARD 2021 at the Pentawards, an international packaging design competition.
November 8, 2021
workDESIGNPiece_01, The 2022 edition of the desk calendar “wave motion” is available at select
retail stores.
October 5, 2021
news"IPSA ME" designed by Aoshi Kudo won the SILVER AWARD 2021 at Pentawards,
the international package design competition.
August 30, 2021
exhibitionKeiko Hirano participates in the exhibition which opened on Thursday, August 18th at
Matsuya Design Gallery 1953.

Details are as follows:
The 774th Design Gallery Special Exhibition “My Favorite Designs 2021”
○ Exhibition Period: Wednesday, August 18, 2021 to
Monday, September 27, 2021
(closing at 5:00 pm on the last day) Free Admission
○ Venue: Matsuya Ginza 7th Floor, Design Gallery 1953
3-6-1 Ginza, Chuo-ku, Tokyo 104-8130
○ Organizer: Japan Design Committee
June 29, 2021
newsIPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
for the first half of 2021” #1 position in the skin care and lotion category in the department stores
and semi-self-shops categories, and “IPSA ME” in the skin care, emulsion and cream category.
Hirano Keiko is responsible for the visual images for “IPSA ME”.
February 24, 2021
newsIPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
2020” #1 position in the total skincare category in the department stores and semi-self-shops
categories.
November 6, 2020
workDESIGNPiece_01, The 2021 edition of the desk calendar “wave motion” is available at select
retail stores.
October 23, 2020
news“ SHISEIDO PROFESSIONAL SUBLIMIC,” creative-directed by Aoshi Kudo and coloring-
direction by Keiko Hirano, won the SILVER AWARD 2020 at Pentawards, the international package
design competition.
June 12, 2020
newsThe Wall Street International Magazine features the “Secret Source of Inspiration: Designers'
Hidden Sketches and Mockups” exhibition, in which Keiko Hirano participates, and mentions her work.
June 5, 2020
exhibitionThe exhibition in which Keiko Hirano participates at 21_21 DESIGN SIGHT reopens on
June 1.

We have shortened the opening hours and accept visitors by online advance reservation in order to
prevent the spread of novel coronavirus infection.

Special Exhibition “Secret Source of Inspiration: Designers' Hidden Sketches and Mockups”
○ Exhibition Period: Friday, November 22, 2019 to
Tuesday, September 22, 2020
○ Venue: 21_21 DESIGN SIGHT Galleries 1 & 2
Midtown Garden, Tokyo Midtown, 9-7-6 Akasaka,
Minato-ku, Tokyo 107-0052
○ Organizer: 21_21 DESIGN SIGHT,
THE MIYAKE ISSEY FOUNDATION
○ Special Sponsor: Mitsui Fudosan Co., Ltd.
○ Special Cooperation: Matsuya Co., Ltd.
March 26, 2020
newsIPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD Beauty best cosmetics
for the second half of 2019” #1 position in the department stores category.
March 26, 2020
exhibitionThe show period of the exhibition in which Keiko Hirano participates at 21_21 DESIGN
SIGHT is extended due to its popularity.

Special Exhibition “Secret Source of Inspiration: Designers' Hidden Sketches and Mockups”
○ Exhibition Period: From Friday, November 22, 2019

    ※ Temporary Closure Notice
    21_21 DESIGN SIGHT will be temporarily closed until further notice to prevent the spread of
    the novel coronavirus infection. We kindly ask for your understanding. This exhibition will be
    extended. Please visit the official website for the latest information.

○ Venue: 21_21 DESIGN SIGHT Galleries 1 & 2
Midtown Garden, Tokyo Midtown, 9-7-6 Akasaka,
Minato-ku, Tokyo 107-0052
○ Organizer: 21_21 DESIGN SIGHT,
THE MIYAKE ISSEY FOUNDATION
○ Special Sponsor: Mitsui Fudosan Co., Ltd.
○ Special Cooperation: Matsuya Co., Ltd.
December 16, 2019
newsOn Saturday, November 30th, Keiko Hirano served as a judge along with Mr. Kan Tai-Keung
and Mr. Stanley Wong Ping-pui at the international design contest "Kan Tai-Keung Design Award" held
at Shantou University in Guangdong Province, China.
November 22, 2019p
workThe new IPSA shop directed by Aoshi Kudo opens on the 1st floor of Shibuya Parco. Hand-
drawn seasonal visuals adorn the large wall.
November 21, 2019
exhibitionThe exhibition in which Keiko Hirano participates will open tomorrow at 21_21 DESIGN
SIGHT.

Details are as follows:
Special Exhibition: "Secret Source of Inspiration: Designers' Hidden Sketches and Mockups"
○ Date: Friday, November 22, 2019 to Sunday, March 8, 2020
○ Venue: 21_21 DESIGN SIGHT Gallery 1 & 2
○ Address: Tokyo Midtown Garden, 9-7-6 Akasaka, Minato-ku,
Tokyo, 107-0052, Japan
○ Organizers: 21_21 DESIGN SIGHT and The Miyake Design
Foundation
○ Special Sponsor: Mitsui Fudosan Co., Ltd.
○ Special Supporter: Matsuya Co., Ltd.
November 20, 2019
workA new IPSA corner directed by Aoshi Kudo launched on the cosmetics floor in a grand
opening today on the 2nd floor of Isetan Shinjuku. An artwork by Keiko Hirano × H et H, exclusively
created for this location, changes seasonally.
October 31, 2019
workDESIGNPiece_01, The 2020 edition of the desk calendar “wave motion” is available at select
retail stores.
September 7, 2019
workPianist Yui Morishita's CD, "Alkan Piano Collection 5: La Vision - Esquisses, Op. 63" (Kojima
Recordings), was released today. Keiko Hirano handled the photography and design of the CD cover.

Art Direction & Design: Keiko Hirano
Photographs: Keiko Hirano
Hair & Makeup: Tadashi Harada (Shiseido)
August 5, 2019
workCHARMANT NAMIKI St. GINZA, for which Keiko Hirano handled the interior design, launched
today. She is also in charge of the brand’s total image direction.
August 1, 2019
workThe homepage of the CHARMANT NAMIKI St. GINZA is updated. Keiko Hirano oversaw its
total direction. The store, for which Hirano handled interior design, will open on August 5 at 5-Chome
on Namiki Dōri, Ginza.
June 26, 2019
workThe homepage of the CHARMANT NAMIKI St. GINZA is updated. Its total direction was
managed by Hirano Keiko and the music is Mr. Yui Morishita’s original score. The store is scheduled
to open in the first half of August.

Producer: CDL
Design direction: Keiko Hirano
Illustration: Yuta Akimoto
Music: Yui Morishita
May 20, 2019
workThe IPSA AOYAMA, for which CDL developed concept, and managed design direction and
design, launched today. CDL will continue to create spatial installations that echo seasonal changes.

Creative direction / Design direction : CDL
Interior design : CDL × joint center
Installation:CDL
February 25, 2019
news“SHISEIDO PROFESSIONAL THE HAIR CARE ADENOVITAL ADVANCED SCLAP ESSENCE”,
for which Aoshi Kudo handled design, received the silver award at 2019 JAPAN PACKAGE DESIGN
AWARDS.
February 8, 2019
news“Yui Morishita’s Music and Visual Experience Space” which CDL produced was held to a full
house.
“Yui Morishita’s Music and Visual Experience Space“:
Performer: Yui Morishita, Pianist
Staging Direction: Heiko Hirano
Planning: Aoshi Kudo
Date: Wednesday, January 23, 2019
Doors Open: 18:00 Performance: 19:00
Venue: Yahama Hall, Ginza
Sponsor: Communication Design Lab | CDL
Operation: Image Convey Service | ICS

December 29, 2018
exhibitionKeiko Hirano is participating in the exhibition which opened on Thursday, December 27
at Matsuya Design Gallery 1953.

The 750th Design Gallery 1953 Exhibition “Joy of Kakejiku Hanging Scrolls”
○ Date: Friday, November 22, 2019 to Sunday, March 8, 2020
○ Venue: Matsuya Design Gallery 1953
○ Address: Matsuya Ginza 7th floor Design Gallery 1953
3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan
○ Organizer: Japan Design Committee
November 5, 2018
newsThe 2023 edition of the desktop calendar “wave motion” is now available at select retailers.
September 20, 2018
newsThe “IPSA ME Ultimate” packaging which Aoshi Kudo designed wins the iF DESIGN AWARD
2018 in Germany.
newsThe “IPSA THE TIME RESET AQUA Limited” packaging which Aoshi Kudo designed wins the
BRONZE PENTAWARD 2018 at pentawards, an international package design competition.
September 12, 2018
newsApplication period for the design competition, “Plastic Design & Story Award 2018”, for
which Keiko Hirano is a judge, is Wednesday, August 1 to Wednesday, October 31.
February 21, 2019
newsThe Chofu International Music Festival, which CDL supported and sponsored, was held.
Dates: Sunday, June 24 – Sunday, July 1, 2018
Venues: Chofu City Green Hall, Chofu City Cultural Center Tazukuri, Jindaiji, and others.
Executive Producer: Masaaki Suzuki
Associate Producer: Yui Morishita
Communication Advisors: Keiko Hirano and Aoshi Kudo
Director: Masato Suzuki
Organizers: Foundation for the Promotion of Chofu City’s Culture and Community
Management: Bach Collegium Japan Limited Company
June 1, 2018
exhibitionTowada Art Center’s 10th Anniversary Exhibition “Do Ho Shu: Passage/s” will open on
Saturday, June 2.
CDL is producing the record collection of the exhibition to be published in mid-July.
Towada Art Center’s 10th Anniversary Exhibition “Do Ho Shu: Passage/s”
Dates: Saturday, June 2 – Sunday, October 14, 2018
April 28, 2018
newsResults of the international creative award “D&AD 2018” in London were announced. Aoshi
Kudo was a judge of the award.
April 1, 2018
newsCDL handled the communication design plan for the Yufu City Tourist Information Center,
which was designed by Mr. Shigeru Ban.
November 20, 2017
newsThe paperback edition of Mr. Kazushi Hosaka's novel "Asatsuyu Tsushin” (Chuokoron Shinsha,
Chuko Bunko series), will be released on November 22nd. Keiko Hirano designed the cover. The cover
illustration is by Mr. Tadashi Kumai, who created illustrations during the newspaper serialization.
November 18, 2017
newsOn November 16, 2017, Keiko Hirano withdrew her membership from the Tokyo Art Directors
Club, submitting a notice of withdrawal to the Tokyo ACT Committee.
November 11, 2017
workThe 2018 edition of the desktop calendar “wave motion” is available at select retailers.
October 22, 2017
newsKeiko Hirano’s interview appears in the “NIKKEI The Style” Fashion section of today’s Nihon
Keizai Shimbun.

September 26, 2017
newsAoshi Kudo’s packaging design for “IPSA ME Ultimate” and “Shiseido Professional Adenoviatl”
won the GOLD PENTAWARD 2017 and the SILVER PENTAWARD 2017 respectively at the Pentawards,
an international packaging design competition.
September 19, 2017
news“The 67th Saga Prefectural Art Exhibition” is on view, for which Keiko Hirano served as a
judge in the “Design Division”.
○ Exhibition Period: Saturday, September 16 – Sunday, 24,
Venue: Saga Prefectural Museum and
Art Museum.
○ Exhibition Period: Saturday, October 14 – Sunday, 22,
Venue: Karatsu City Library.