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Keiko HIRANO|Designer / Visioner
Executive Director of Communication Design Laboratory
Keiko Hirano was born in Hyogo Prefecture, Japan in 1959. She started HIRANO STUDIO Inc. in 1977, before establishing Communication Design Laboratory (CDL) with Aoshi Kudo in 2005. She continues to be active in a broad cross-section of fields including the creation of the symbol mark, logotype, and visual identity planning for The National Museum of Modern Art, Tokyo; total art direction、 visual identity planning, advertising, and website building in launching Shiseido’s “qiora” brand in U.S.A.; total product design and planning including, naming, website building, advertising, commercial film production for NTT DoCoMo’s “F702iD Shosa” series of mobile phones; CD jacket design for singer Kenji Ozawa; art direction of logotype, cover and opening spread of “Fujingaho” magazine; calendar design for KAJIMA CORPORATION; planning, composition and venue design for the “ICONS OF THE TIMES” and “The Principle and Practice of DESIGN” exhibitions—followed by writing, editing and designing books of the same title. Hirano is the recipient of numerous awards and prizes including the 2001 Mainich Design Award for her work on Shiseido’s “qiora” brand, iF Design Award, New York ADC Gold Prize, Incentive Award of the Minister of Education, Culture, Sports, Science and Technology and Commercial Information and Policy Bureau Chief Award from the Ministry of Economy, Trade and Industry for the National Calendar Contest, Gold Prize at the New York Festival, Japan Package Design Gold Award, and the Yusaku Kamekura Design Award. In 2014, some 450 pieces of Hirano’s work were housed at the “MMM (Maison des Musées du Monde )” museum in Paris.


Aoshi KUDO|Designer / Creative director
President of Communication Design Laboratory
Kudo was born in Tokyo, Japan in 1964. He graduated from Tokyo National University of Fine Arts and Music in 1988 and joined Shiseido’s advertising division. Kudo was transferred to Paris in 1992, where he spent 4 years. Kudo established Communication Design Laboratory (CDL) with Keiko Hirano after leaving Shiseido in 2005. Kudo’s remarkable scope of art work covers direction and design of products and packages for Shiseido’s cosmetic lines such as “SHISEIDO MEN”, “The Makeup”, “qiora”; and IPSA. Kudo was creative director for the “qiora” brand, and designed the “quiora” shop in New York; he was responsible for the planning and design of the unique “Archive Table”, an interactive document archive system for House of Shiseido in Ginza, Tokyo, and creative direction for Gift Promotion at Mitsukoshi department store. Kudo is the recipient of numerous awards and prizes: 2001 Mainichi Design Award for “qiora”, Tokyo ADC Award, Japan Package Design Grand Prize, Excellent Design Award from US Architects Association New York, ID-Award, Gold Prize at the New York Festival, New York ADC Silver Prize, Japan Display Design Grand Prize, CS Design Grand Prize, iF Design Award, among many others. Kudo also serves as part-time lecturer at Tokyo National University of Fine Arts and Music.




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