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April 17, 2023
newsAn exhibition titled “Atsuki Kikuchi: An idea that looks like a starting point is often found
later in the process” which Keiko Hirano planned and organized, will be held at the Matsuya Ginza
Design Gallery 1953.
During the exhibition period, there will be three public conversations with Atsuki Kikuchi, Keiko Hirano,
and a guest:
 • Vol. 1: Atsuki Kikuchi + Yoshiaki Irobe + Keiko Hirano
 • Vol. 2: Atsuki Kikuchi + Aoshi Kudo + Keiko Hirano
 • Vol. 3: Atsuki Kikuchi + Shunji Yamanaka + Keiko Hirano

Details are as follows:
The 783rd Design Gallery 1953 Exhibition “Atsuki Kikuchi: An idea that looks like a starting point is
often found later in the process”
○ Exhibition Period: Thursday, April 20, 2023 - Monday, June 12,
2023,
10:00 a.m. to 8:00 p.m. (Last day closes at 5:00 p.m.),
Free admission
○ Venue: Matsuya Ginza 7th floor Design Gallery 1953
3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan
○ Organizer: Japan Design Committee
○ Exhibition Manager: Keiko Hirano
April 4, 2023
newsThe limited edition bottle of IPSA's "The Time Reset Aqua" designed by Aoshi Kudo was
released on April 4.
newsThe 782nd Design Gallery 1953 Exhibition "My Favorite Design 2023” showcases products
selected by Keiko Hirano at the Matsuya Ginza Design Gallery 1953.

Details are as follows:
The 782nd Design Gallery 1953 Exhibition "My Favorite Design 2023"
○ Exhibition Period: Wednesday, February 22, 2023 - Monday,
April 17, 2023,
10:00 a.m. to 8:00 p.m. (Last day closes at 5:00 p.m.),
Free admission
○ Venue: Matsuya Ginza 7th floor Design Gallery 1953
3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan
○ Organizer: Japan Design Committee
○ Participants: Japan Design Committee members
February 27, 2023
newsWWD JAPAN featured IPSA "The Time Reset Aqua” designed by Aoshi Kudo as the number
one of the top 10 products on in the second half of 2022 in the department store category.
December 22, 2022
newsIPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
for the second half of 2022” #1 position in skin care in the department stores, semi-self-shops and
e-commerce categories.
November 19, 2022
newsAn e-commerce site was launched for the desktop calendar “wave motion” designed by
Keiko Hirano.
newsCDL’s ad is running in the November 1, 2022 issue of AXIS, a design magazine.
October 27, 2022
workThe 2023 edition of the desktop calendar “wave motion” is now available at select retailers.
October 12, 2022
news2022 NIIGATA ADC DESIGN AWARD, for which Keiko Hirano is a chairperson of the judging
committee, is being held.
Please see below for details:

○ Judging Committee Meeting: Saturday, October 22, 2022
Doors open at 9:30 Free Admission
○ Location: Niigata Shimin Plaza, 6-866 Nishibori, Chuo-ku,
Niigata
○ Live Streaming: Visit the Niigata ACD website
July 29, 2022
NewsThe highest quality hair and scalp care brand “L’HOMME ADERANS” designed by Aoshi Kudo
was launched on July 15.
July 19, 2022
News“IPSA Eco Bag” designed by Keiko Hirano was released on July 7. It is a uniquely designed
2-way bag with a large shoulder bag and a small bag that imitates an IPSA paper bag. It is made from
environmentally friendly recycled materials.
June 24, 2022
NewsIPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
for the first half of 2022” #1 position in skin care in the department stores, semi-self-shops and
e-commerce categories.
In the Men’s Cosmetics Category, “Shiseido Men Hydrating Lotion” ranked total #1 position in skin
care in the department store and semi-self-shop categories.
February 3, 2022
NewsAoshi Kudo’s lecture is available starting on January 21 on The Online Lecture Series “Brain
Creative Library” (In Japanese).
February 2, 2022
WorkThe Shiseido Professional IG features a visual that Aoshi Kudo worked on as Art Director,
celebrating 100 years of the Shiseido Haircare Business.

100 Styles with 100 Beauty Creators

SHISEIDO PROFESSIONAL: Beauty Innovator: 〈Corporate Visual〉
2010
Art Director: Aoshi Kudo
Hair & Makeup: Tadashi Harada
Photo: Kei Ogata
Stylist: Yoshimi Shirai
Model: Kaoru Hidaka
Production: CDL
December 15, 2021
NewsKeiko Hirano’s pop-up accessory shop “KHS” opens from 12/15/2021 - 1/11/2022 at
Matsuya Ginza’s design collection corner.
October 5, 2021
NewsAoshi Kudo’s packaging design for “IPSA ME” won the SILVER AWARD 2021 at the Pentawards, an international packaging design competition.