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July 5, 2024
□news□IPSA’s “The Time R Aqua” designed by Aoishi Kudo is featured as EC number 1 and
Department Store number 2 in the general (HERO PRODUCT) lotion category of the WWDBEAUTY
first half of 2024.
□news□IPSA’s “The Time R Aqua” designed by Aoishi Kudo is featured as EC number 1 and
Department Store number 2 in the general (HERO PRODUCT) lotion category of the WWDBEAUTY
first half of 2024.
April 26, 2024
□news□Keiko Hirano designed the 10th year anniversary symbol mark for the Oita Prefectural Art
Museum “OPAM”.
□news□Keiko Hirano designed the 10th year anniversary symbol mark for the Oita Prefectural Art
Museum “OPAM”.
March 28, 2024
□news□The wastepaper basket Keiko Hirano designed is showcased at the “ORIGIN of SIMPLICITY.
20 Visions of Japanese Design” exhibition at the ADI Design Museum in Italy.
Details as follows:
“ORIGIN of SIMPLICITY”
○ Exhibition Period: Saturday, March 23 – Sunday, June 9, 2024
○ Venue: ADI Design Museum,
○ Piazza Compasso d’Oro 1, 20154 Milano
○ Curator: Rossella Menegazzo
○ Exhibition Space Configuration: Kenya Hara
□news□The wastepaper basket Keiko Hirano designed is showcased at the “ORIGIN of SIMPLICITY.
20 Visions of Japanese Design” exhibition at the ADI Design Museum in Italy.
Details as follows:
“ORIGIN of SIMPLICITY”
○ Exhibition Period: Saturday, March 23 – Sunday, June 9, 2024
○ Venue: ADI Design Museum,
○ Piazza Compasso d’Oro 1, 20154 Milano
○ Curator: Rossella Menegazzo
○ Exhibition Space Configuration: Kenya Hara
March 22, 2024
□news□Yui Morishita, a musician, has started his YouTube channel "Art's Edge,” which was art-
directed and designed by Keiko Hirano. Keiko Hirano also designed the logo and visual image for the
music concert series "IMAGINARC,” which Yui Morishita planned and is producing.
□news□Yui Morishita, a musician, has started his YouTube channel "Art's Edge,” which was art-
directed and designed by Keiko Hirano. Keiko Hirano also designed the logo and visual image for the
music concert series "IMAGINARC,” which Yui Morishita planned and is producing.
March 5, 2024
□news□“L’HOMME ADERANS,” the highest quality hair and scalp care brand, for which Aoshi Kudo
handled design, won the German iF DESIGN AWARD 2024.
□news□“L’HOMME ADERANS,” the highest quality hair and scalp care brand, for which Aoshi Kudo
handled design, won the German iF DESIGN AWARD 2024.
>>ADERANS L’HOMME ADERANS
>>L’HOMME ADERANS(Movie)
>>https://ifdesign.com/en/winner-ranking/project/lhomme-aderans/623985
>>L’HOMME ADERANS(Movie)
>>https://ifdesign.com/en/winner-ranking/project/lhomme-aderans/623985
February 20, 2024
□news□Four Shiseido products which Aoshi Kudo designed were showcased at the “Japan Package
Design Archive Exhibition”.
Details as follows:
“Japan Package Design Award Archival Exhibition”
○ Exhibition Period: Wednesday, February 14 – Friday, February
○ 16, 2024
○ 10:00 am to 5:00 pm Free Admission and Pre-registration
○ required
○ Venue: Ikebukuro Sunshine City Cultural Hall 4th floor
○ Exhibition Hall B
○ Organizer: Japan Package Design Association (JPDA)
□news□Four Shiseido products which Aoshi Kudo designed were showcased at the “Japan Package
Design Archive Exhibition”.
Details as follows:
“Japan Package Design Award Archival Exhibition”
○ Exhibition Period: Wednesday, February 14 – Friday, February
○ 16, 2024
○ 10:00 am to 5:00 pm Free Admission and Pre-registration
○ required
○ Venue: Ikebukuro Sunshine City Cultural Hall 4th floor
○ Exhibition Hall B
○ Organizer: Japan Package Design Association (JPDA)
>>SHISEIDO BASALA（1995 Award）
>>SHISEIDO EUDERMINE（1999 Award）
>>SHISEIDO QIORA（2001 Award）
>>SHISEIDO MEN（2005 Award）
>>“Japan Package Design Award Archival Exhibition”
>>SHISEIDO EUDERMINE（1999 Award）
>>SHISEIDO QIORA（2001 Award）
>>SHISEIDO MEN（2005 Award）
>>“Japan Package Design Award Archival Exhibition”
February 19, 2024
□news□IPSA “ESSENCE LOTION ULTIMATE,” which Aoshi Kudo designed, was launched on February
23, 2024.
□news□IPSA “ESSENCE LOTION ULTIMATE,” which Aoshi Kudo designed, was launched on February
23, 2024.
January 15, 2024
□news□The IPSA shop “IPSA Play Lab” in a metaverse space, for which Aoshi Kudo handled direction
and design, has opened.
□news□The IPSA shop “IPSA Play Lab” in a metaverse space, for which Aoshi Kudo handled direction
and design, has opened.
December 11, 2023
□news□Aoshi Kudo’s packaging design for “L’HOMME ADERANS,” a premium hair and scalp care
brand, won the BRONZE AWARD 2023 at the Pentawards, an international packaging design
competition.
□news□Aoshi Kudo’s packaging design for “L’HOMME ADERANS,” a premium hair and scalp care
brand, won the BRONZE AWARD 2023 at the Pentawards, an international packaging design
competition.
November 21, 2023
□news□The limited-edition bottle “Multicolor Happiness” of IPSA’s “The Time Reset Aqua” was
launched on November 7. Keiko Hirano managed its coloring and visual direction, and Aoshi Kudo
handled its concept, wording and product design.
□news□The limited-edition bottle “Multicolor Happiness” of IPSA’s “The Time Reset Aqua” was
launched on November 7. Keiko Hirano managed its coloring and visual direction, and Aoshi Kudo
handled its concept, wording and product design.
November 18, 2023
□news□IPSA’s “BOUNCE INTENSE CREAM,” for which Aoshi Kudo designed packaging was launched
on October 17.
□news□IPSA’s “BOUNCE INTENSE CREAM,” for which Aoshi Kudo designed packaging was launched
on October 17.
November 2, 2023
□work□The 2024 edition of the desk calendar “wave motion”, designed by Keiko Hirano, is available
at the e-commerce site and select retail stores.
□work□The 2024 edition of the desk calendar “wave motion”, designed by Keiko Hirano, is available
at the e-commerce site and select retail stores.
July 27, 2023
□news□CDL ran advertisements of CDL and ICS in the yearbook of the Japan Graphic Design
Association Inc. (JAGDA), a Public Interest Incorporated Association (published on July 25, 2023).
□news□CDL ran advertisements of CDL and ICS in the yearbook of the Japan Graphic Design
Association Inc. (JAGDA), a Public Interest Incorporated Association (published on July 25, 2023).
July 13, 2023
□news□2023 Chofu International Music Festival, for which Keiko Hirano designed its symbol mark,
logo type and emblem, and acts as a communication advisor, was held.
Date: Saturday, June 24 – July 2, 2023
Venues: Chofu City Green Hall Large and Small Halls; Chofu City Sengawa Theatre, Jindaiji Temple,
and others
Executive Producer: Masato Suzuki
Associate Producer: Yui Morishita
Communication Advisor: Keiko Hirano
Supervision: Masaaki Suzuki
Organizer: Foundation for the promotion of Chofu city’s culture and community
Management: Bach Collegium Japan Limited Company
□news□2023 Chofu International Music Festival, for which Keiko Hirano designed its symbol mark,
logo type and emblem, and acts as a communication advisor, was held.
Date: Saturday, June 24 – July 2, 2023
Venues: Chofu City Green Hall Large and Small Halls; Chofu City Sengawa Theatre, Jindaiji Temple,
and others
Executive Producer: Masato Suzuki
Associate Producer: Yui Morishita
Communication Advisor: Keiko Hirano
Supervision: Masaaki Suzuki
Organizer: Foundation for the promotion of Chofu city’s culture and community
Management: Bach Collegium Japan Limited Company
June 30, 2023
□news□Three public conversations with Atsuki Kikuchi, Keiko Hirano, and a guest have been uploaded
to YouTube. The conversations were held during the exhibition “Atsuki Kikuchi: An idea that looks like a
starting point is often found later in the process,” which Keiko Hirano planned and organized, and was
held at the Matsuya Ginza Design Gallery 1953.
• Vol. 1: Atsuki Kikuchi + Yoshiaki Irobe + Keiko Hirano
https://youtu.be/6jMajZ_sc2Y
• Vol. 2: Atsuki Kikuchi + Aoshi Kudo + Keiko Hirano
https://youtu.be/D8lDs7K69Dc
• Vol. 3: Atsuki Kikuchi + Shunji Yamanaka + Keiko Hirano
https://youtu.be/-8qwv70g4Y8
□news□Three public conversations with Atsuki Kikuchi, Keiko Hirano, and a guest have been uploaded
to YouTube. The conversations were held during the exhibition “Atsuki Kikuchi: An idea that looks like a
starting point is often found later in the process,” which Keiko Hirano planned and organized, and was
held at the Matsuya Ginza Design Gallery 1953.
• Vol. 1: Atsuki Kikuchi + Yoshiaki Irobe + Keiko Hirano
https://youtu.be/6jMajZ_sc2Y
• Vol. 2: Atsuki Kikuchi + Aoshi Kudo + Keiko Hirano
https://youtu.be/D8lDs7K69Dc
• Vol. 3: Atsuki Kikuchi + Shunji Yamanaka + Keiko Hirano
https://youtu.be/-8qwv70g4Y8
June 23, 2023
□news□“Japanese Graphic Design” (in English) featuring Keiko Hirano’s representative works has
been published. Hirano wrote the preface for the book.
□news□“Japanese Graphic Design” (in English) featuring Keiko Hirano’s representative works has
been published. Hirano wrote the preface for the book.
April 17, 2023
□news□An exhibition titled “Atsuki Kikuchi: An idea that looks like a starting point is often found
later in the process” which Keiko Hirano planned and organized, will be held at the Matsuya Ginza
Design Gallery 1953.
During the exhibition period, there will be three public conversations with Atsuki Kikuchi, Keiko Hirano,
and a guest:
• Vol. 1: Atsuki Kikuchi + Yoshiaki Irobe + Keiko Hirano
• Vol. 2: Atsuki Kikuchi + Aoshi Kudo + Keiko Hirano
• Vol. 3: Atsuki Kikuchi + Shunji Yamanaka + Keiko Hirano
Details are as follows:
The 783rd Design Gallery 1953 Exhibition “Atsuki Kikuchi: An idea that looks like a starting point is
often found later in the process”
○ Exhibition Period: Thursday, April 20, 2023 - Monday, June 12,
○ 2023,
○ 10:00 a.m. to 8:00 p.m. (Last day closes at 5:00 p.m.),
○ Free admission
○ Venue: Matsuya Ginza 7th floor Design Gallery 1953
○ 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan
○ Organizer: Japan Design Committee
○ Exhibition Manager: Keiko Hirano
□news□An exhibition titled “Atsuki Kikuchi: An idea that looks like a starting point is often found
later in the process” which Keiko Hirano planned and organized, will be held at the Matsuya Ginza
Design Gallery 1953.
During the exhibition period, there will be three public conversations with Atsuki Kikuchi, Keiko Hirano,
and a guest:
• Vol. 1: Atsuki Kikuchi + Yoshiaki Irobe + Keiko Hirano
• Vol. 2: Atsuki Kikuchi + Aoshi Kudo + Keiko Hirano
• Vol. 3: Atsuki Kikuchi + Shunji Yamanaka + Keiko Hirano
Details are as follows:
The 783rd Design Gallery 1953 Exhibition “Atsuki Kikuchi: An idea that looks like a starting point is
often found later in the process”
○ Exhibition Period: Thursday, April 20, 2023 - Monday, June 12,
○ 2023,
○ 10:00 a.m. to 8:00 p.m. (Last day closes at 5:00 p.m.),
○ Free admission
○ Venue: Matsuya Ginza 7th floor Design Gallery 1953
○ 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan
○ Organizer: Japan Design Committee
○ Exhibition Manager: Keiko Hirano
>>https://designcommittee.jp/en/gallery/2023/04/dg783.html
>>https://designcommittee.jp/event/2023/04/dst818283.html
>>https://designcommittee.jp/event/2023/04/dst818283.html
April 4, 2023
□news□The limited edition bottle of IPSA's "The Time Reset Aqua" designed by Aoshi Kudo was
released on April 4.
□news□The limited edition bottle of IPSA's "The Time Reset Aqua" designed by Aoshi Kudo was
released on April 4.
□news□The 782nd Design Gallery 1953 Exhibition "My Favorite Design 2023” showcases products
selected by Keiko Hirano at the Matsuya Ginza Design Gallery 1953.
Details are as follows:
The 782nd Design Gallery 1953 Exhibition "My Favorite Design 2023"
○ Exhibition Period: Wednesday, February 22, 2023 - Monday,
○ April 17, 2023,
○ 10:00 a.m. to 8:00 p.m. (Last day closes at 5:00 p.m.),
○ Free admission
○ Venue: Matsuya Ginza 7th floor Design Gallery 1953
○ 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan
○ Organizer: Japan Design Committee
○ Participants: Japan Design Committee members
selected by Keiko Hirano at the Matsuya Ginza Design Gallery 1953.
Details are as follows:
The 782nd Design Gallery 1953 Exhibition "My Favorite Design 2023"
○ Exhibition Period: Wednesday, February 22, 2023 - Monday,
○ April 17, 2023,
○ 10:00 a.m. to 8:00 p.m. (Last day closes at 5:00 p.m.),
○ Free admission
○ Venue: Matsuya Ginza 7th floor Design Gallery 1953
○ 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan
○ Organizer: Japan Design Committee
○ Participants: Japan Design Committee members
February 27, 2023
□news□WWD JAPAN featured IPSA "The Time Reset Aqua” designed by Aoshi Kudo as the number
one of the top 10 products on in the second half of 2022 in the department store category.
□news□WWD JAPAN featured IPSA "The Time Reset Aqua” designed by Aoshi Kudo as the number
one of the top 10 products on in the second half of 2022 in the department store category.
December 22, 2022
□news□IPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
for the second half of 2022” #1 position in skin care in the department stores, semi-self-shops and
e-commerce categories.
□news□IPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
for the second half of 2022” #1 position in skin care in the department stores, semi-self-shops and
e-commerce categories.
November 19, 2022
□news□An e-commerce site was launched for the desktop calendar “wave motion” designed by
Keiko Hirano.
□news□An e-commerce site was launched for the desktop calendar “wave motion” designed by
Keiko Hirano.
□news□CDL’s ad is running in the November 1, 2022 issue of AXIS, a design magazine.
October 27, 2022
□work□The 2023 edition of the desktop calendar “wave motion” is now available at select retailers.
□work□The 2023 edition of the desktop calendar “wave motion” is now available at select retailers.
October 12, 2022
□news□2022 NIIGATA ADC DESIGN AWARD, for which Keiko Hirano is a chairperson of the judging
committee, is being held.
Please see below for details:
○ Judging Committee Meeting: Saturday, October 22, 2022
○ Doors open at 9:30 Free Admission
○ Location: Niigata Shimin Plaza, 6-866 Nishibori, Chuo-ku,
○ Niigata
○ Live Streaming: Visit the Niigata ACD website
□news□2022 NIIGATA ADC DESIGN AWARD, for which Keiko Hirano is a chairperson of the judging
committee, is being held.
Please see below for details:
○ Judging Committee Meeting: Saturday, October 22, 2022
○ Doors open at 9:30 Free Admission
○ Location: Niigata Shimin Plaza, 6-866 Nishibori, Chuo-ku,
○ Niigata
○ Live Streaming: Visit the Niigata ACD website
July 29, 2022
□News□The highest quality hair and scalp care brand “L’HOMME ADERANS” designed by Aoshi Kudo
was launched on July 15.
□News□The highest quality hair and scalp care brand “L’HOMME ADERANS” designed by Aoshi Kudo
was launched on July 15.
July 19, 2022
□News□“IPSA Eco Bag” designed by Keiko Hirano was released on July 7. It is a uniquely designed
2-way bag with a large shoulder bag and a small bag that imitates an IPSA paper bag. It is made from
environmentally friendly recycled materials.
□News□“IPSA Eco Bag” designed by Keiko Hirano was released on July 7. It is a uniquely designed
2-way bag with a large shoulder bag and a small bag that imitates an IPSA paper bag. It is made from
environmentally friendly recycled materials.
June 24, 2022
□News□IPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
for the first half of 2022” #1 position in skin care in the department stores, semi-self-shops and
e-commerce categories.
In the Men’s Cosmetics Category, “Shiseido Men Hydrating Lotion” ranked total #1 position in skin
care in the department store and semi-self-shop categories.
□News□IPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
for the first half of 2022” #1 position in skin care in the department stores, semi-self-shops and
e-commerce categories.
In the Men’s Cosmetics Category, “Shiseido Men Hydrating Lotion” ranked total #1 position in skin
care in the department store and semi-self-shop categories.
>>WWD Topic
>>IPSA THE TIME RESET AQUA
>>IPSA THE TIME RESET AQUA(MOVIE)
>>WWD Topic
>>SHISEIDO MEN HYDRATING LOTION
>>SHISEIDO MEN HYDRATING LOTION(MOVIE)
>>IPSA THE TIME RESET AQUA
>>IPSA THE TIME RESET AQUA(MOVIE)
>>WWD Topic
>>SHISEIDO MEN HYDRATING LOTION
>>SHISEIDO MEN HYDRATING LOTION(MOVIE)
February 3, 2022
□News□Aoshi Kudo’s lecture is available starting on January 21 on The Online Lecture Series “Brain
Creative Library” (In Japanese).
□News□Aoshi Kudo’s lecture is available starting on January 21 on The Online Lecture Series “Brain
Creative Library” (In Japanese).
>>Aoshi Kudo：https://www.sendenkaigi.com/class/detail/creativelibrary_kudo_ondemand.php
>>Brain Creative Library：https://info.sendenkaigi.com/brain_creativelibrary
>>Brain Creative Library：https://info.sendenkaigi.com/brain_creativelibrary
February 2, 2022
□Work□The Shiseido Professional IG features a visual that Aoshi Kudo worked on as Art Director,
celebrating 100 years of the Shiseido Haircare Business.
100 Styles with 100 Beauty Creators
・
SHISEIDO PROFESSIONAL: Beauty Innovator: 〈Corporate Visual〉
2010
Art Director: Aoshi Kudo
Hair & Makeup: Tadashi Harada
Photo: Kei Ogata
Stylist: Yoshimi Shirai
Model: Kaoru Hidaka
Production: CDL
□Work□The Shiseido Professional IG features a visual that Aoshi Kudo worked on as Art Director,
celebrating 100 years of the Shiseido Haircare Business.
100 Styles with 100 Beauty Creators
・
SHISEIDO PROFESSIONAL: Beauty Innovator: 〈Corporate Visual〉
2010
Art Director: Aoshi Kudo
Hair & Makeup: Tadashi Harada
Photo: Kei Ogata
Stylist: Yoshimi Shirai
Model: Kaoru Hidaka
Production: CDL
>>SHISEIDO PROFESSIONAL INSTAGRAM：https://www.instagram.com/p/CYqM-rcLMJ1/
>>SHISEIDO PROFESSIONAL A Century of Hair Beauty
>>SHISEIDO PROFESSIONAL A Century of Hair Beauty
December 15, 2021
□News□Keiko Hirano’s pop-up accessory shop “KHS” opens from 12/15/2021 - 1/11/2022 at
Matsuya Ginza’s design collection corner.
□News□Keiko Hirano’s pop-up accessory shop “KHS” opens from 12/15/2021 - 1/11/2022 at
Matsuya Ginza’s design collection corner.
October 5, 2021
□News□Aoshi Kudo’s packaging design for “IPSA ME” won the SILVER AWARD 2021 at the Pentawards, an international packaging design competition.
□News□Aoshi Kudo’s packaging design for “IPSA ME” won the SILVER AWARD 2021 at the Pentawards, an international packaging design competition.
November 8, 2021
□work□DESIGNPiece_01, The 2022 edition of the desk calendar “wave motion” is available at select
retail stores.
□work□DESIGNPiece_01, The 2022 edition of the desk calendar “wave motion” is available at select
retail stores.
October 5, 2021
□news□"IPSA ME" designed by Aoshi Kudo won the SILVER AWARD 2021 at Pentawards,
the international package design competition.
□news□"IPSA ME" designed by Aoshi Kudo won the SILVER AWARD 2021 at Pentawards,
the international package design competition.
August 30, 2021
□exhibition□Keiko Hirano participates in the exhibition which opened on Thursday, August 18th at
Matsuya Design Gallery 1953.
Details are as follows:
The 774th Design Gallery Special Exhibition “My Favorite Designs 2021”
○ Exhibition Period: Wednesday, August 18, 2021 to
○ Monday, September 27, 2021
○ (closing at 5:00 pm on the last day) Free Admission
○ Venue: Matsuya Ginza 7th Floor, Design Gallery 1953
○ 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130
○ Organizer: Japan Design Committee
□exhibition□Keiko Hirano participates in the exhibition which opened on Thursday, August 18th at
Matsuya Design Gallery 1953.
Details are as follows:
The 774th Design Gallery Special Exhibition “My Favorite Designs 2021”
○ Exhibition Period: Wednesday, August 18, 2021 to
○ Monday, September 27, 2021
○ (closing at 5:00 pm on the last day) Free Admission
○ Venue: Matsuya Ginza 7th Floor, Design Gallery 1953
○ 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130
○ Organizer: Japan Design Committee
June 29, 2021
□news□IPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
for the first half of 2021” #1 position in the skin care and lotion category in the department stores
and semi-self-shops categories, and “IPSA ME” in the skin care, emulsion and cream category.
Hirano Keiko is responsible for the visual images for “IPSA ME”.
□news□IPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
for the first half of 2021” #1 position in the skin care and lotion category in the department stores
and semi-self-shops categories, and “IPSA ME” in the skin care, emulsion and cream category.
Hirano Keiko is responsible for the visual images for “IPSA ME”.
February 24, 2021
□news□IPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
2020” #1 position in the total skincare category in the department stores and semi-self-shops
categories.
□news□IPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD JAPAN best cosmetics
2020” #1 position in the total skincare category in the department stores and semi-self-shops
categories.
November 6, 2020
□work□DESIGNPiece_01, The 2021 edition of the desk calendar “wave motion” is available at select
retail stores.
□work□DESIGNPiece_01, The 2021 edition of the desk calendar “wave motion” is available at select
retail stores.
October 23, 2020
□news□“ SHISEIDO PROFESSIONAL SUBLIMIC,” creative-directed by Aoshi Kudo and coloring-
direction by Keiko Hirano, won the SILVER AWARD 2020 at Pentawards, the international package
design competition.
□news□“ SHISEIDO PROFESSIONAL SUBLIMIC,” creative-directed by Aoshi Kudo and coloring-
direction by Keiko Hirano, won the SILVER AWARD 2020 at Pentawards, the international package
design competition.
June 12, 2020
□news□The Wall Street International Magazine features the “Secret Source of Inspiration: Designers'
Hidden Sketches and Mockups” exhibition, in which Keiko Hirano participates, and mentions her work.
□news□The Wall Street International Magazine features the “Secret Source of Inspiration: Designers'
Hidden Sketches and Mockups” exhibition, in which Keiko Hirano participates, and mentions her work.
>>https://wsimag.com/architecture-and-design/60608-japanese-designers-hidden-works
>>2019 FILME DIRECTION & PRODUCTION/IPSA
>>2019 FILME DIRECTION & PRODUCTION/IPSA
June 5, 2020
□exhibition□The exhibition in which Keiko Hirano participates at 21_21 DESIGN SIGHT reopens on
June 1.
We have shortened the opening hours and accept visitors by online advance reservation in order to
prevent the spread of novel coronavirus infection.
Special Exhibition “Secret Source of Inspiration: Designers' Hidden Sketches and Mockups”
○ Exhibition Period: Friday, November 22, 2019 to
○ Tuesday, September 22, 2020
○ Venue: 21_21 DESIGN SIGHT Galleries 1 & 2
○ Midtown Garden, Tokyo Midtown, 9-7-6 Akasaka,
○ Minato-ku, Tokyo 107-0052
○ Organizer: 21_21 DESIGN SIGHT,
○ THE MIYAKE ISSEY FOUNDATION
○ Special Sponsor: Mitsui Fudosan Co., Ltd.
○ Special Cooperation: Matsuya Co., Ltd.
□exhibition□The exhibition in which Keiko Hirano participates at 21_21 DESIGN SIGHT reopens on
June 1.
We have shortened the opening hours and accept visitors by online advance reservation in order to
prevent the spread of novel coronavirus infection.
Special Exhibition “Secret Source of Inspiration: Designers' Hidden Sketches and Mockups”
○ Exhibition Period: Friday, November 22, 2019 to
○ Tuesday, September 22, 2020
○ Venue: 21_21 DESIGN SIGHT Galleries 1 & 2
○ Midtown Garden, Tokyo Midtown, 9-7-6 Akasaka,
○ Minato-ku, Tokyo 107-0052
○ Organizer: 21_21 DESIGN SIGHT,
○ THE MIYAKE ISSEY FOUNDATION
○ Special Sponsor: Mitsui Fudosan Co., Ltd.
○ Special Cooperation: Matsuya Co., Ltd.
March 26, 2020
□news□IPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD Beauty best cosmetics
for the second half of 2019” #1 position in the department stores category.
□news□IPSA “The Time Reset Aqua,” designed by Aoshi Kudo, won the “WWD Beauty best cosmetics
for the second half of 2019” #1 position in the department stores category.
March 26, 2020
□exhibition□The show period of the exhibition in which Keiko Hirano participates at 21_21 DESIGN
SIGHT is extended due to its popularity.
Special Exhibition “Secret Source of Inspiration: Designers' Hidden Sketches and Mockups”
○ Exhibition Period: From Friday, November 22, 2019
○ Midtown Garden, Tokyo Midtown, 9-7-6 Akasaka,
○ Minato-ku, Tokyo 107-0052
○ Organizer: 21_21 DESIGN SIGHT,
○ THE MIYAKE ISSEY FOUNDATION
○ Special Sponsor: Mitsui Fudosan Co., Ltd.
○ Special Cooperation: Matsuya Co., Ltd.
□exhibition□The show period of the exhibition in which Keiko Hirano participates at 21_21 DESIGN
SIGHT is extended due to its popularity.
Special Exhibition “Secret Source of Inspiration: Designers' Hidden Sketches and Mockups”
○ Exhibition Period: From Friday, November 22, 2019
- ※ Temporary Closure Notice
21_21 DESIGN SIGHT will be temporarily closed until further notice to prevent the spread of
the novel coronavirus infection. We kindly ask for your understanding. This exhibition will be
extended. Please visit the official website for the latest information.
○ Midtown Garden, Tokyo Midtown, 9-7-6 Akasaka,
○ Minato-ku, Tokyo 107-0052
○ Organizer: 21_21 DESIGN SIGHT,
○ THE MIYAKE ISSEY FOUNDATION
○ Special Sponsor: Mitsui Fudosan Co., Ltd.
○ Special Cooperation: Matsuya Co., Ltd.
December 16, 2019
□news□On Saturday, November 30th, Keiko Hirano served as a judge along with Mr. Kan Tai-Keung
and Mr. Stanley Wong Ping-pui at the international design contest "Kan Tai-Keung Design Award" held
at Shantou University in Guangdong Province, China.
□news□On Saturday, November 30th, Keiko Hirano served as a judge along with Mr. Kan Tai-Keung
and Mr. Stanley Wong Ping-pui at the international design contest "Kan Tai-Keung Design Award" held
at Shantou University in Guangdong Province, China.
November 22, 2019p
□work□The new IPSA shop directed by Aoshi Kudo opens on the 1st floor of Shibuya Parco. Hand-
drawn seasonal visuals adorn the large wall.
□work□The new IPSA shop directed by Aoshi Kudo opens on the 1st floor of Shibuya Parco. Hand-
drawn seasonal visuals adorn the large wall.
November 21, 2019
□exhibition□The exhibition in which Keiko Hirano participates will open tomorrow at 21_21 DESIGN
SIGHT.
Details are as follows:
Special Exhibition: "Secret Source of Inspiration: Designers' Hidden Sketches and Mockups"
○ Date: Friday, November 22, 2019 to Sunday, March 8, 2020
○ Venue: 21_21 DESIGN SIGHT Gallery 1 & 2
○ Address: Tokyo Midtown Garden, 9-7-6 Akasaka, Minato-ku,
○ Tokyo, 107-0052, Japan
○ Organizers: 21_21 DESIGN SIGHT and The Miyake Design
○ Foundation
○ Special Sponsor: Mitsui Fudosan Co., Ltd.
○ Special Supporter: Matsuya Co., Ltd.
□exhibition□The exhibition in which Keiko Hirano participates will open tomorrow at 21_21 DESIGN
SIGHT.
Details are as follows:
Special Exhibition: "Secret Source of Inspiration: Designers' Hidden Sketches and Mockups"
○ Date: Friday, November 22, 2019 to Sunday, March 8, 2020
○ Venue: 21_21 DESIGN SIGHT Gallery 1 & 2
○ Address: Tokyo Midtown Garden, 9-7-6 Akasaka, Minato-ku,
○ Tokyo, 107-0052, Japan
○ Organizers: 21_21 DESIGN SIGHT and The Miyake Design
○ Foundation
○ Special Sponsor: Mitsui Fudosan Co., Ltd.
○ Special Supporter: Matsuya Co., Ltd.
November 20, 2019
□work□A new IPSA corner directed by Aoshi Kudo launched on the cosmetics floor in a grand
opening today on the 2nd floor of Isetan Shinjuku. An artwork by Keiko Hirano × H et H, exclusively
created for this location, changes seasonally.
□work□A new IPSA corner directed by Aoshi Kudo launched on the cosmetics floor in a grand
opening today on the 2nd floor of Isetan Shinjuku. An artwork by Keiko Hirano × H et H, exclusively
created for this location, changes seasonally.
October 31, 2019
□work□DESIGNPiece_01, The 2020 edition of the desk calendar “wave motion” is available at select
retail stores.
□work□DESIGNPiece_01, The 2020 edition of the desk calendar “wave motion” is available at select
retail stores.
September 7, 2019
□work□Pianist Yui Morishita's CD, "Alkan Piano Collection 5: La Vision - Esquisses, Op. 63" (Kojima
Recordings), was released today. Keiko Hirano handled the photography and design of the CD cover.
Art Direction & Design: Keiko Hirano
Photographs: Keiko Hirano
Hair & Makeup: Tadashi Harada (Shiseido)
□work□Pianist Yui Morishita's CD, "Alkan Piano Collection 5: La Vision - Esquisses, Op. 63" (Kojima
Recordings), was released today. Keiko Hirano handled the photography and design of the CD cover.
Art Direction & Design: Keiko Hirano
Photographs: Keiko Hirano
Hair & Makeup: Tadashi Harada (Shiseido)
August 5, 2019
□work□CHARMANT NAMIKI St. GINZA, for which Keiko Hirano handled the interior design, launched
today. She is also in charge of the brand’s total image direction.
□work□CHARMANT NAMIKI St. GINZA, for which Keiko Hirano handled the interior design, launched
today. She is also in charge of the brand’s total image direction.
August 1, 2019
□work□The homepage of the CHARMANT NAMIKI St. GINZA is updated. Keiko Hirano oversaw its
total direction. The store, for which Hirano handled interior design, will open on August 5 at 5-Chome
on Namiki Dōri, Ginza.
□work□The homepage of the CHARMANT NAMIKI St. GINZA is updated. Keiko Hirano oversaw its
total direction. The store, for which Hirano handled interior design, will open on August 5 at 5-Chome
on Namiki Dōri, Ginza.
June 26, 2019
□work□The homepage of the CHARMANT NAMIKI St. GINZA is updated. Its total direction was
managed by Hirano Keiko and the music is Mr. Yui Morishita’s original score. The store is scheduled
to open in the first half of August.
Producer: CDL
Design direction: Keiko Hirano
Illustration: Yuta Akimoto
Music: Yui Morishita
□work□The homepage of the CHARMANT NAMIKI St. GINZA is updated. Its total direction was
managed by Hirano Keiko and the music is Mr. Yui Morishita’s original score. The store is scheduled
to open in the first half of August.
Producer: CDL
Design direction: Keiko Hirano
Illustration: Yuta Akimoto
Music: Yui Morishita
May 20, 2019
□work□The IPSA AOYAMA, for which CDL developed concept, and managed design direction and
design, launched today. CDL will continue to create spatial installations that echo seasonal changes.
Creative direction / Design direction : CDL
Interior design : CDL × joint center
Installation：CDL
□work□The IPSA AOYAMA, for which CDL developed concept, and managed design direction and
design, launched today. CDL will continue to create spatial installations that echo seasonal changes.
Creative direction / Design direction : CDL
Interior design : CDL × joint center
Installation：CDL
February 25, 2019
□news□“SHISEIDO PROFESSIONAL THE HAIR CARE ADENOVITAL ADVANCED SCLAP ESSENCE”,
for which Aoshi Kudo handled design, received the silver award at 2019 JAPAN PACKAGE DESIGN
AWARDS.
□news□“SHISEIDO PROFESSIONAL THE HAIR CARE ADENOVITAL ADVANCED SCLAP ESSENCE”,
for which Aoshi Kudo handled design, received the silver award at 2019 JAPAN PACKAGE DESIGN
AWARDS.
>>SHISEIDO PROFESSIONAL THE HAIR CARE
ADENOVITAL ADVANCED SCLAP ESSENCE
>>https://www.jpda.or.jp/en/award?award_year=2019
ADENOVITAL ADVANCED SCLAP ESSENCE
>>https://www.jpda.or.jp/en/award?award_year=2019
February 8, 2019
□news□“Yui Morishita’s Music and Visual Experience Space” which CDL produced was held to a full
house.
“Yui Morishita’s Music and Visual Experience Space“:
Performer: Yui Morishita, Pianist
Staging Direction: Heiko Hirano
Planning: Aoshi Kudo
Date: Wednesday, January 23, 2019
Doors Open: 18:00 Performance: 19:00
Venue: Yahama Hall, Ginza
Sponsor: Communication Design Lab | CDL
Operation: Image Convey Service | ICS
□news□“Yui Morishita’s Music and Visual Experience Space” which CDL produced was held to a full
house.
“Yui Morishita’s Music and Visual Experience Space“:
Performer: Yui Morishita, Pianist
Staging Direction: Heiko Hirano
Planning: Aoshi Kudo
Date: Wednesday, January 23, 2019
Doors Open: 18:00 Performance: 19:00
Venue: Yahama Hall, Ginza
Sponsor: Communication Design Lab | CDL
Operation: Image Convey Service | ICS
December 29, 2018
□exhibition□Keiko Hirano is participating in the exhibition which opened on Thursday, December 27
at Matsuya Design Gallery 1953.
The 750th Design Gallery 1953 Exhibition “Joy of Kakejiku Hanging Scrolls”
○ Date: Friday, November 22, 2019 to Sunday, March 8, 2020
○ Venue: Matsuya Design Gallery 1953
○ Address: Matsuya Ginza 7th floor Design Gallery 1953
○ 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan
○ Organizer: Japan Design Committee
□exhibition□Keiko Hirano is participating in the exhibition which opened on Thursday, December 27
at Matsuya Design Gallery 1953.
The 750th Design Gallery 1953 Exhibition “Joy of Kakejiku Hanging Scrolls”
○ Date: Friday, November 22, 2019 to Sunday, March 8, 2020
○ Venue: Matsuya Design Gallery 1953
○ Address: Matsuya Ginza 7th floor Design Gallery 1953
○ 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan
○ Organizer: Japan Design Committee
November 5, 2018
□news□The 2023 edition of the desktop calendar “wave motion” is now available at select retailers.
□news□The 2023 edition of the desktop calendar “wave motion” is now available at select retailers.
September 20, 2018
□news□The “IPSA ME Ultimate” packaging which Aoshi Kudo designed wins the iF DESIGN AWARD
2018 in Germany.
□news□The “IPSA ME Ultimate” packaging which Aoshi Kudo designed wins the iF DESIGN AWARD
2018 in Germany.
□news□The “IPSA THE TIME RESET AQUA Limited” packaging which Aoshi Kudo designed wins the
BRONZE PENTAWARD 2018 at pentawards, an international package design competition.
BRONZE PENTAWARD 2018 at pentawards, an international package design competition.
September 12, 2018
□news□Application period for the design competition, “Plastic Design & Story Award 2018”, for
which Keiko Hirano is a judge, is Wednesday, August 1 to Wednesday, October 31.
□news□Application period for the design competition, “Plastic Design & Story Award 2018”, for
which Keiko Hirano is a judge, is Wednesday, August 1 to Wednesday, October 31.
February 21, 2019
□news□The Chofu International Music Festival, which CDL supported and sponsored, was held.
Dates: Sunday, June 24 – Sunday, July 1, 2018
Venues: Chofu City Green Hall, Chofu City Cultural Center Tazukuri, Jindaiji, and others.
Executive Producer: Masaaki Suzuki
Associate Producer: Yui Morishita
Communication Advisors: Keiko Hirano and Aoshi Kudo
Director: Masato Suzuki
Organizers: Foundation for the Promotion of Chofu City’s Culture and Community
Management: Bach Collegium Japan Limited Company
□news□The Chofu International Music Festival, which CDL supported and sponsored, was held.
Dates: Sunday, June 24 – Sunday, July 1, 2018
Venues: Chofu City Green Hall, Chofu City Cultural Center Tazukuri, Jindaiji, and others.
Executive Producer: Masaaki Suzuki
Associate Producer: Yui Morishita
Communication Advisors: Keiko Hirano and Aoshi Kudo
Director: Masato Suzuki
Organizers: Foundation for the Promotion of Chofu City’s Culture and Community
Management: Bach Collegium Japan Limited Company
June 1, 2018
□exhibition□Towada Art Center’s 10th Anniversary Exhibition “Do Ho Shu: Passage/s” will open on
Saturday, June 2.
CDL is producing the record collection of the exhibition to be published in mid-July.
Towada Art Center’s 10th Anniversary Exhibition “Do Ho Shu: Passage/s”
Dates: Saturday, June 2 – Sunday, October 14, 2018
□exhibition□Towada Art Center’s 10th Anniversary Exhibition “Do Ho Shu: Passage/s” will open on
Saturday, June 2.
CDL is producing the record collection of the exhibition to be published in mid-July.
Towada Art Center’s 10th Anniversary Exhibition “Do Ho Shu: Passage/s”
Dates: Saturday, June 2 – Sunday, October 14, 2018
April 28, 2018
□news□Results of the international creative award “D&AD 2018” in London were announced. Aoshi
Kudo was a judge of the award.
□news□Results of the international creative award “D&AD 2018” in London were announced. Aoshi
Kudo was a judge of the award.
April 1, 2018
□news□CDL handled the communication design plan for the Yufu City Tourist Information Center,
which was designed by Mr. Shigeru Ban.
□news□CDL handled the communication design plan for the Yufu City Tourist Information Center,
which was designed by Mr. Shigeru Ban.
November 20, 2017
□news□The paperback edition of Mr. Kazushi Hosaka's novel "Asatsuyu Tsushin” (Chuokoron Shinsha,
Chuko Bunko series), will be released on November 22nd. Keiko Hirano designed the cover. The cover
illustration is by Mr. Tadashi Kumai, who created illustrations during the newspaper serialization.
□news□The paperback edition of Mr. Kazushi Hosaka's novel "Asatsuyu Tsushin” (Chuokoron Shinsha,
Chuko Bunko series), will be released on November 22nd. Keiko Hirano designed the cover. The cover
illustration is by Mr. Tadashi Kumai, who created illustrations during the newspaper serialization.
November 18, 2017
□news□On November 16, 2017, Keiko Hirano withdrew her membership from the Tokyo Art Directors
Club, submitting a notice of withdrawal to the Tokyo ACT Committee.
□news□On November 16, 2017, Keiko Hirano withdrew her membership from the Tokyo Art Directors
Club, submitting a notice of withdrawal to the Tokyo ACT Committee.
November 11, 2017
□work□The 2018 edition of the desktop calendar “wave motion” is available at select retailers.
□work□The 2018 edition of the desktop calendar “wave motion” is available at select retailers.
October 22, 2017
□news□Keiko Hirano’s interview appears in the “NIKKEI The Style” Fashion section of today’s Nihon
Keizai Shimbun.
□news□Keiko Hirano’s interview appears in the “NIKKEI The Style” Fashion section of today’s Nihon
Keizai Shimbun.
September 26, 2017
□news□Aoshi Kudo’s packaging design for “IPSA ME Ultimate” and “Shiseido Professional Adenoviatl”
won the GOLD PENTAWARD 2017 and the SILVER PENTAWARD 2017 respectively at the Pentawards,
an international packaging design competition.
>>IPSA ME Ultimate
>>Shiseido Professional Adenovital
>>https://pentawards.com/directory/en/page/the-winners
>>Shiseido Professional Adenovital
>>https://pentawards.com/directory/en/page/the-winners
September 19, 2017
□news□“The 67th Saga Prefectural Art Exhibition” is on view, for which Keiko Hirano served as a
judge in the “Design Division”.
○ Exhibition Period: Saturday, September 16 – Sunday, 24,
○ Venue: Saga Prefectural Museum and
○ Art Museum.
○ Exhibition Period: Saturday, October 14 – Sunday, 22,
○ Venue: Karatsu City Library.
□news□“The 67th Saga Prefectural Art Exhibition” is on view, for which Keiko Hirano served as a
judge in the “Design Division”.
○ Exhibition Period: Saturday, September 16 – Sunday, 24,
○ Venue: Saga Prefectural Museum and
○ Art Museum.
○ Exhibition Period: Saturday, October 14 – Sunday, 22,
○ Venue: Karatsu City Library.
□news□2017 Chofu International Music Festival was held form Sunday, June 11 to Sunday, June 18.
On the last day, Keiko Hirano gifted Chofu Mayor Mr. Yoshiki Nagatomo a set of the new emblem
designs at the new emblem presentation ceremony.
On the last day, Keiko Hirano gifted Chofu Mayor Mr. Yoshiki Nagatomo a set of the new emblem
designs at the new emblem presentation ceremony.
March 22, 2017
□exhibition□Keiko Hirano is participating in the exhibition which opens today at the Matsuya Design
Gallery 1953. She composed essays about five books she had selected.
Details are as follows:
The 733rd Design Gallery 1953 Exhibition “Books on Design We Want You to Read”
○ Period: Wednesday, March 22, 2017 to Friday, April 14, 2017
○ Hours: 10:00-20:00 (on the last day closes at 17:00)
○ Venue: The Design Gallery 1953 on the 7th floor of Matsuya Ginza
○ 〒104-8130 3-6-1 Ginza, Chuo-ku, Tokyo
○ Sponsor: Japan Design Committee
○ Exhibition Manager: Toshiyuki Tanaka
○ Cooperation: Space Environment Planning Institute
○ Illustration Cooperation: Mami Nakano
□exhibition□Keiko Hirano is participating in the exhibition which opens today at the Matsuya Design
Gallery 1953. She composed essays about five books she had selected.
Details are as follows:
The 733rd Design Gallery 1953 Exhibition “Books on Design We Want You to Read”
○ Period: Wednesday, March 22, 2017 to Friday, April 14, 2017
○ Hours: 10:00-20:00 (on the last day closes at 17:00)
○ Venue: The Design Gallery 1953 on the 7th floor of Matsuya Ginza
○ 〒104-8130 3-6-1 Ginza, Chuo-ku, Tokyo
○ Sponsor: Japan Design Committee
○ Exhibition Manager: Toshiyuki Tanaka
○ Cooperation: Space Environment Planning Institute
○ Illustration Cooperation: Mami Nakano
March 8, 2017
□news□HIRANO STUDIO WORKS are now on view.
February 18, 2017
□news□Keiko Hirano designs and gifts the symbol mark, logo type and emblem for the Chofu
Inernational Music Festival.
January 24, 2017
□news□“SHISEIDO PROFESSIONAL” and “IPSA ME”, both of which Aoshi Kudo directed, won Gold
Award and Judges’ Special Award respectively at The Japan Package Design Awards 2017.
□news□“IPSA ME”, which Aoshi Kudo designed, won SILVER PENTAWARD 2016 at pentawards, an
international package design competition.
international package design competition.
□news□“IPSA PREMIER LINE”, which Aoshi Kudo designed, was selected as Best 10 of all entries to
the Cosmetics Category since its foundation at pentawards, an international package design
competition. It was announced at the ALL4Pack Show in Paris.
the Cosmetics Category since its foundation at pentawards, an international package design
competition. It was announced at the ALL4Pack Show in Paris.
>>IPSA PREMIER LINE
>>https://vimeo.com/192611280?utm_source=phplist434&utm_medium=email&utm_content=HTML
&utm_campaign=HUGE+SUCCESS+for+the+EXPO10%2F10+Pentawards+at+ALL4PACK+in+Paris
>>https://vimeo.com/192611280?utm_source=phplist434&utm_medium=email&utm_content=HTML
&utm_campaign=HUGE+SUCCESS+for+the+EXPO10%2F10+Pentawards+at+ALL4PACK+in+Paris
December 20, 2016
□work□The 2017 edition of the desktop calendar “wave motion” is now available at select retailers.
November 1, 2016
□news□Keiko Hirano contributes to the special feature ``Scoffing at the Olympics'' in the latest issue
(November issue) of “Architectural Journal”, released today.
October 24, 2016
□work□Kazushi Hosaka's short story collection, "Calls, Like a Little Bird" (Kodansha) will be published
on October 26th. Keiko Hirano designed the cover with the illustration by Sara, a printmaker, the
photograph by Kazushi Hosaka, and Hana-chan, the cat.
□work□Kazushi Hosaka's short story collection, "Calls, Like a Little Bird" (Kodansha) will be published
on October 26th. Keiko Hirano designed the cover with the illustration by Sara, a printmaker, the
photograph by Kazushi Hosaka, and Hana-chan, the cat.